
Fractional Marketing Firm
Strategic and tactical marketing expertise. Delivered, as needed.
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We partner with revenue leaders at B2B companies to deliver high-impact marketing and technology solutions.
Discover how to fill critical gaps in your marketing efforts without hiring FTEs (Full-Time Employees).
We’ve been fortunate enough to work with these amazing companies:
Our Services
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GTM/Marketing strategy, planning and execution.
Project-based engagements without long-term commitments.
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Plug n’ Play - Bolt on a specialized marketing play or a whole team, as a test, against performance benchmarks.
Demand/Lead Generation
Lead Nurturing
Branding/Rebranding
SEO
ICP (Ideal Customer Profile) Refinement/Identification
LinkedIn - Multi-format content creation, branded LinkedIn Live Series’ and posting
Multi-Channel Outbound
Website Design/Revamp
Paid Ads
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Digital transformation, from setting up a new CRM/Marketing automation software, to leveraging AI tools to streamline and optimize your sales and marketing funnels.
We can also build workflows that integrate with your existing tech stack to…
1. Identify website visitors at the contact level
2. Leverage over 100+ data sources to automatically augment lead and company data.
3. Signal-based selling. Rank high intent prospects based on buying signals tracked and stacked from multiple channels, internal and external.
4. Automate processes for outreach, crafting relevant messaging to be placed in front of the right person, at the right time.
A few ideas and popular packages that we offer:
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LinkedIn Growth 1
Personal branding and social media management on LinkedIn for one person. Create and post a variety of different content types, 3X per week.
*$2,500. per month.
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LinkedIn Growth 1X
Everything included in LinkedIn Growth 1 plus a turn-key, monthly branded LinkedIn Live Series. One show per month for six months.
*$4,500. per month
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Max Growth
We provide a team of six, for 40 hrs per month, including a CXO, branding specialist, content writer and admin support to create and execute a GTM/Marketing plan.
*$30,000. per month
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*Starting price, plus one-time setup fees and software if applicable.
We build and integrate marketing and sales workflows to streamline and optimize your lead generation process…
Leveraging the latest in AI and automation technology.
Case Studies
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$10M LinkedIn Live Shows
We partnered three years ago with a client to promote and produce over 250 LinkedIn live shows and running, which have produced attributable revenue in excess of ten million dollars for their clients.
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$2M+ LinkedIn Live/Content
Created and produced a monthly branded LinkedIn live series for a Sr Executive of a cutting-edge AI company, to host and invite guests on.
We also managed his LinkedIn account and all of the content and posting. The series and content played a critical role in showcasing him and his company as a thought leader in their space and securing three deals with Fortune 150 companies within six months of us working together.
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LinkedIn Viral Content
Over just 90 days, we worked with a staffing executive to optimize their LinkedIn presence and saw significant results:
42.4% Growth in Followers: Expanded their audience within the industry.
2 Million Impressions: A 40,935.9% increase, significantly boosting their visibility.
4,902 Engagements: A 5,006.3% growth, driving more interactions and conversations.
This was achieved by implementing a clear content strategy that highlighted their expertise and engaged their audience with consistent, relevant posts.
The outcome? Increased visibility and a stronger LinkedIn presence that opened new opportunities in their field.
About
our company
With a background in B2B enterprise sales, our Founder, Rob Johnson, started this company four years ago when the pandemic hit. Revenue leaders of smaller companies reached out to Rob for assistance and to lean on his sales and marketing experience. These companies were forced into having to develop and implement digital marketing strategies for generating leads since anything in-person was just gone - almost overnight.
The company was focused mainly on lead generation, leveraging email and LinkedIn to find prospects and set up calls/demos for clients. Once automation started to grow in popularity, the inbox became out of hand, and audiences became numb to worthless attempts for attention, High Intent Digital moved more into demand generation. We began to work with B2B companies to create content to educate, inspire, and entertain their target audience to illuminate high-intent leads.
Along the way, it became apparent that many small, Founder-led companies lacked the expertise of C-level executives but didn’t have the budget to hire someone full-time. High Intent Digital has since engaged and built relationships with several Fractional CXOs who provide their services on a project or part-time basis and are now part of our offering.
In addition to human capital, technology has exploded over the past few years, with so many great marketing and sales tools that business owners and executives can’t keep up. However, this is necessary to maintain a competitive advantage in today’s environment. So we have resources who can asses, prescribe, implement, and integrate software and AI solutions for start-ups and existing companies that need to update their tech stack.
Meet the Team
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Rob Johnson
Founder
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Nicole Andersen
Executive Assistant/Live Show Producer
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Carrie Jean Lipe
Content Strategist/Website Designer
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Sarah Davis
Lead and Demand Gen Specialist
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Adam Runner
Fractional CMO/GTM Strategist
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Fractional CXOs
On-demand