Answer the three AI questions your board is starting to ask.
Don't AI Alone.
The six pillars of AI Governance
AI marketing governance is not one job. It is six overlapping decisions that determine whether your AI marketing is defensible or an accident waiting to happen. Every module in the AI Executive Brief and in AIMS Charter maps back to at least one of these pillars, and to the international frameworks that reinforce it, so your CFO, CLO, or auditor sees real evidence, not a slide deck.
The six pillars are the standard slicing used by NIST AI RMF, ISO/IEC 42001, and the EU AI Act. The AI Executive Brief scores three of the six directly (Accountability, Governance Maturity, Risk). The other three surface as Risk Register categories, Vendor Scorecard fields, and Data Governance evidence in the paid Operating Charter.
What AI is in your marketing stack. Who owns it when it breaks. What your AI spend produced. Right now, most marketing leaders cannot answer any of those three questions with a defensible document. That gap is showing up in board decks, budget reviews, and CFO forwards.
AIMS Charter is your Artificial Intelligence Management System, modeled on ISO/IEC 42001. It is the operating platform for AI marketing governance. Every AI marketing tool inventoried. Every governance decision documented. AIMS Charter+ extends the platform with stack-native ROI attribution, so every dollar of AI marketing spend is traced to pipeline, efficiency, or risk avoided. Your Charter is the artifact it produces every month, countersigned and defensible to your board.
See where your AI marketing stands, in ten minutes
Take the free AI Executive Brief. 12 targeted questions about your AI marketing posture. Walk out with a one-page Brief showing your Governance Score, your AI ROI Attribution Ceiling, and the three highest-impact gaps to close in the next 30 days. Forward it straight to your CEO, CFO, or board. No credit card. No governance expertise required.
Start the Free Brief →Run AI marketing governance yourself with your own AI Management System
The do-it-yourself platform for marketing teams. Populate your Charter, invite your team, run monthly governance memos, and hold your AI marketing vendors (HubSpot, Adobe, Salesforce, LinkedIn Ads, etc.) to a scorecard. Includes a secure Document Repository for policies, stakeholder-signed docs, onboarding decks, and contractor AI guides. Self-serve. Cancel anytime. Upgrade to AIMS Charter+ at Mid-Level or Comprehensive to add stack-native AI ROI attribution as a paid add-on (setup quoted separately per engagement).
Hire HID to run your AI Management System and prove your ROI, monthly
AIMS Charter+ operated by HID. HID sets it up, runs your governance memos, negotiates with your AI marketing vendors, manages your Document Repository (policies, signed stakeholder docs, onboarding decks, contractor AI guides), and reports monthly to your leadership. Countersigned CFO-defensible ROI ratio, updated every month. Pricing scoped to your engagement and quoted on a consultative call.
Reporting to a CFO, CLO, or board that cares about ISO/IEC 42001? Expand for the compliance path.
ISO/IEC 42001 is the world's first AI management system standard. Published by ISO and IEC, it specifies requirements for establishing, implementing, maintaining, and continually improving an Artificial Intelligence Management System (AIMS), and applies to any organization providing or utilizing AI-based products or services.
It addresses the unique challenges AI poses (ethical considerations, transparency, continuous learning) and gives organizations a structured way to manage the risks and opportunities associated with AI, balancing innovation with governance.
HID's platform is a mechanism for building and operating that AIMS. Every module maps to a specific ISO/IEC 42001 clause or Annex A control. Certification is issued by an accredited certification body, not by HID, but the platform produces the evidence pack the certification body will ask for. Source: iso.org.
Whether you prep the audit yourself inside the Self-Managed platform or hire HID to prep it for you, here is what each path looks like.
Every module inside the Self-Managed platform maps to a specific ISO/IEC 42001 clause or Annex A control. Work through them in sequence and you produce the artifacts an auditor will ask for.
- Charter Mission & Scope to satisfy Clause 4 (Context) and Clause 5 (Leadership).
- RACI Matrix + AI Ownership Score to demonstrate accountability under Clause 5 and Annex A.3.
- AI Use Case Inventory + Risk Register to cover Clause 6 (Planning) and Annex A.5.
- Vendor Scorecard + AI Supply Chain Scorecard to close Annex A.10 (Third-party relationships).
- FRIA (Fundamental Rights Impact Assessment) to align with Annex A.7 and the EU AI Act Article 27 bridge.
- Incident-Reporting SLA to close Clause 8 (Operation) and Annex A.8.
- Monthly Governance Memo to evidence Clause 9 (Performance evaluation) and Clause 10 (Improvement).
- Document Repository to store your signed policies, procedures, and evidence in one auditable place with version history.
- Framework Alignment map shows every module mapped to the ISO/IEC 42001 clause or Annex A control it supports.
On you: engaging the accredited certification body, running remediation, coordinating the mock audit, and being on the call on audit day.
A six-month engagement with a dedicated HID operator embedded in your team. HID does the prep. An accredited certification body performs the actual audit. You receive the certification.
- Pre-audit gap analysis against every ISO/IEC 42001 clause and Annex A control.
- Remediation execution: HID drives closure of every gap the analysis surfaces, not just a report handed back to you.
- Policies, procedures, and evidence produced to auditor-ready standard and installed inside your Document Repository.
- Mock audit run with an independent reviewer so you know exactly what to expect.
- Audit-day support: HID is on the call with your certification body auditor.
- Hand-off to your accredited certification body for the actual audit.
- Ongoing surveillance readiness so your annual audits do not become fire drills.
- First 10 co-design clients get 50% off in exchange for case study rights.
Pricing scoped to your engagement and quoted on a consultative call.
- You have an internal Governance Council already meeting on a set cadence.
- You have a CLO, GRC lead, or Compliance director with prior audit experience (SOC 2, ISO 27001, or similar).
- You have budget for a third-party mock reviewer if needed.
- You are confident your team can drive its own remediation.
- You want the ISO/IEC 42001 Audit Readiness Score inside the platform (Mid-Level tier and above) so your Council can self-track progress against every clause and Annex A control.
- You have no prior audit experience internally.
- You have a tight timeline. Certification needed in 6 to 9 months, no room to learn as you go.
- Your CFO or Board is driving the deadline (certification tied to a sales opportunity, insurance renewal, or regulatory obligation).
- You want a HID operator embedded who runs your Council, drives your remediation, runs your mock audit, and is on the call with your certification body auditor.
- You want the Underwriting Report auto-generated in the format specialty AI cyber carriers accept.
Framework alignment is a design property. Certification is a client audit outcome. High Intent Digital does not issue certifications.
Your board is going to ask. Your CFO already has.
AI spend is under the microscope in every executive room. If you can't produce one report that shows what your AI spend is doing, where the risk sits, and whether the ROI justifies the cost, someone else will define the narrative for you. Right now, that data lives in seven places. Or nowhere.
Every module maps to specific clauses and controls across international, EU, US federal, US state, and industry frameworks. Framework alignment is a design property; certification is a client audit outcome. High Intent Digital does not issue certifications.